MEET THE MAKER
Ethnodesign brings together high-quality handmade ethnic products created by the craft makers from different regions of Georgia. This shop was founded in 2016 by Georgian Heritage Crafts Association with the aim to support local craft makers in product development and sales. The concept of Ethnodesign stands for the synthesis of traditional patterns and innovative design. The shop offers a wide variety of unique crafts including jewelry, ceramic tableware, accessories for men and women, interior décor and many more.
By purchasing an item at Ethnodesign one supports the safeguarding of local craft traditions and employment of artisans.
WHAT ARE YOUR FEEDBACKS?
The training program offered diverse topics for broadening the business perspectives of crafts sector. As a social business responsible for the marketing of products made by almost 300 craft makers, we were guided through the every step of the entrepreneurial cycle that helped us recharge our activities and plan new opportunities for the makers. Each component was led by the professionals of the field who were happy to cover the entire subjects and share the toolkit to every participant of the course.
FIVE THINGS YOU’LL BRING WITH YOU FROM THE EXPERIENCE:
- The importance of detailed customer segmentation
- Step-by-step guide to the business strategy
- You need to start by formulating the idea not a product
- Useful tips for mobile photography (backgrounds, angles, light, etc)
- Pricing strategies