Ia Gulisashvili

MEET THE MAKER

I am an architect by profession, graduated from the Technical University of Georgia (Caucasus). The reason why I chose to be an architect is that I have always been interested in measuring, designing, creating, and also I like the correctness, exactness of the work. Besides my work in my free time, I have always enjoyed designing clothes..It was my hobby.  One day, a few years ago, I accidentally got on an exhibition of felting art. This exhibition inspired me so much that it changed my life. It gives me a unique opportunity and freedom to create a unique fabric and clothes at the same time, in one process.

Today my mission is to empower women to feel their best when they slip into one of my custom-made unique dresses. My passion is to create works of art that women would be proud to wear.

WHY DID I DECIDE TO TAKE PART IN THE CRAFTING BUSINESS PROGRAMME?

I wanted to look at my activities with someone else’s eyes in order to see the resource and prospects for its development as a business.

WHAT IS YOUR FEEDBACK?

The meetings with the mentors were very interesting. They exceeded my expectations. I learned a lot of interesting and useful things about finance, marketing, copyrights..

This helped me understand in which direction I need to move.

FIVE THINGS YOU’LL BRING WITH YOU FROM THE EXPERIENCE:

1. Marketing is the tool that will help me achieve my goals.
2. Tell the story of the product.
3. Define your ideal customers and focus on the niche.
4. Be honest and open.
5. Collaboration with colleagues is essential to exchange knowledge and experiences