Igrika

Meet the Maker

We are Gregor Dalakishvili and Baia Lomsadze, deeply in love with Georgian Culture.

Georgian culture has been evolved for over thousands of years from its foundation. The proto-Georgian tribes first appear in written history in the 12th century BC. Since  then  Georgian Ornament has not lost its function, more than a form of decoration it was used as a protective symbol of Kera (Home) and represented Old Georgians view on the World.

Our aim is to discover and use Ancient Georgian Symbols in modern way, not losing it’s meaning. We are trying to keep the tradition alive by making handcarved blocks and printing ornaments on fabric. So all our work is handmade and  unique in its own way.

Igrika for us is not just a craft business, it’s our lifestyle.

Our Products

• HandPrinted Tableclothes, Table Runners, Pillowcases and Bags
• Handcarved Wooden Boards
• Handmade Ex libris Stamp – Unique Personalized Library Stamp

Why did you decide to take part of Crafting Business Programme?

Our professional experiences were mostly based in advertisement industry. We had lots of questions about marketing strategy, finances, taxes, sales, and many more. The program was exactly what we needed for our first steps in entrepreneurship.

At the end of the course we created brand values, learned how to make Business Model Canvas. We worked on our branding and decided to devote our time to Igrika.

What are your Feedbacks?

Crafting Business program has turned out to be a breakthrough for us, at the end of the course we created brand values, learned how to make Business Model Canvas. We worked on our branding and decided to devote our time to Igrika.

As a result, we have already accomplished some of our aims and planned many more for our business development.

Five things you`ll bring with you from the Experience:

• When people buy crafts, they are looking for the unique story behind it
• Our personal story is as important as our creative work
• A business needs a well-structured action plan
• Seeking and defining our customer segment is essential
• Not to fall in love with our product