Saskia Bostelmann Noetzel

I am a contemporary designer and jeweller with a diverse background in art and design and a broad experience in higher design education. I am focusing on forming a jewellery line while securing a constant income via teaching assignments to be able to proceed and continue developing my brand and launch my jewellery brand in 2022.

I am at the stage of my life where it’s time to finally focus and develop my own brand, which is something I wanted to do a long time ago in a more formal way to build a business.

My work will be separated into two aspects that work in parallel. One more experimental, with the aim of positioning myself, in a more visual artistic way, yet without commercial aims. And the other one is like Haute culture, which gets transcribed into a more commercial jewellery brand, the one I am designing right now and want to launch in 2022.

My business objectives are:

I want to develop a business that makes me focus on my ideas and proposals by finding a monetary value to all my knowledge in the creative field of design and jewellery. I cannot get into numbers since I am starting, that aspect will give me the lead to where I stand and where I want to go.

My learnings from the Crafting Business Programme:

This course has helped me to define my vision and learn the aspects that I need to pursue prior to opening a craft business. It works by combining my know-how by having a service line (teaching and educational consultancy) and a product line with a differential value that go hand in hand.

My 5 top tips that I have learnt on this journey:

1. Your clients are not your friends.
2. Your work has value. So charge for it.
3. Do not price your work based on the time you need to accomplish it.
4. It’s not about selling more, it’s about selling better.